Operating a clothing store, whether online or offline, can be a lucrative source of income. When purchasing clothes in large quantities for resale purposes, it entails establishing a retail clothing enterprise. Therefore, the initial step should be to develop a zeal for retailing apparel and create a robust strategy.
In addition to understanding fashion products, it is important to gain knowledge on acquiring, promoting, and selling goods as well as other essential business ideas. This will assist in creating a dependable strategy for the operations of your store.
The focus of this article is the idea of sourcing in business. The profitability of your business depends on where and how you obtain your products, making this concept essential to consider.
What are the best ways to increase your profits when purchasing bulk clothing for resale?
If you want to increase your profits, a useful strategy is to lower your expenses by finding clothing products that you can buy at a lower price and sell at a higher price. It's possible to sell clothes for double or even more than their wholesale cost.
If you are unable to create your own clothing, it may be advantageous to purchase clothes from reliable wholesalers offering high-quality products at reasonable prices.
Purchasing a large quantity of clothing at wholesale prices to sell again is a significant aspect of your business and is viewed as an essential part of the supply chain.
Although it may be challenging to discover a supplier that fits your requirements, there are various methods to locate one.
Is it possible for you to resell clothes in large quantities at a discounted wholesale price?
In order to sell wholesale clothing, it is necessary to have a business license, and a seller's permit, and verify any applicable tax requirements within your state.
The method of obtaining the necessary paperwork for your business will depend on the regulations in place at the location where you intend to commence your resale business.
Purchasing insurance for your business is crucial.
Steps to Purchase Large Quantities of Clothing for Reselling in Bulk
For beginners in the reselling industry, it proves to be quite difficult to locate an appropriate location for acquiring their merchandise.
Gaining knowledge about obtaining the most favorable discounts on attire that appeals to your customers and that they may want to recommend to others can aid you in entering the resale business.
Many individuals may feel apprehensive about creating a plan, but there is no need to be. It is advisable not to be intimidated and make the process overly complicated.
Drafting a business plan involves formulating a precise concept for your enterprise and strategizing on how to achieve your objectives. It is not imperative to produce the ultimate rendition right away since it is impracticable and untrustworthy.
Your plan will keep getting better and more inspired as long as you take real steps to run your business.
Think about these questions:
Although your main objective is to earn money, it is also essential to consider your intentions and aspirations for managing your apparel shop.
Distinguishing yourself from other clothing stores that offer similar fashion clothing items can be achieved by determining your primary objective and approach.
Before starting your business, it is important to make sure that you have addressed all the legal requirements and obtained the required permits and licenses for operating in your locality.
It may be required to have a tax license based on the regulations of the state, as previously noted.
A federal tax ID/EIN is crucial in proving to wholesalers that your business is legitimate. This enables you to purchase clothing items at the lowest possible cost.
While it is not mandatory for every wholesale clothing provider to demand EIN, obtaining one would decrease the chances of risk.
Although it is not mandatory, it is advisable to secure business insurance in case of unforeseen events that could potentially harm your company.
To avoid wasting money and experiencing unpleasant emotions, it is advisable to invest time in educating oneself about legal matters.
Locating the appropriate supplier for wholesale clothing is crucial. This process involves researching potential suppliers and evaluating them based on various factors such as the quality of their products, prices, delivery times, terms and conditions, and customer service standards. Once you have selected a supplier that satisfies your criteria, you must establish a contract or agreement that outlines the terms of your business partnership. Ultimately, finding the right wholesale clothing provider can contribute significantly to your business success.
Lastly, the crucial aspect of your retail voyage is discovering the appropriate wholesaler of clothing products.
After making the decision to commence your retail venture, you must determine the means of procuring clothing for resale.
Finding the appropriate wholesale supplier can be challenging, but it is essential to explore multiple options and dedicate effort towards establishing a strong partnership with them.
In today's retail industry, having good relationships is extremely important. By working together with suppliers for mutual benefit, you can gradually develop a more robust and positive relationship with them.
Prior to this, it is essential to have a precise understanding and consider which items you intend to acquire from a wholesaler.
To ensure, it's essential to invest time in extensive research and assess the feedback provided for wholesale businesses.
It is advisable to consider third-party reviews' statements as they tend to be impartial. However, it is important to analyze the language used in these reviews. Here is the reason for this suggestion.
The evaluations found on external platforms are created by individuals and do not require any specific qualifications to leave feedback, only the registration of an account.
If you are a rival, you might give a negative assessment of it. However, if you work for the company, it's improbable that you would give just one star in your review.
Although not all instances are identical, there is always evidence present to determine the reliability of this bulk distributor.
It is important to acknowledge that no business or company can consistently meet all of their customers' needs. Therefore, it is crucial to focus on negative reviews that repeatedly express the same problems.
The reviews mainly consist of feedback from actual customers.
Occasionally, you may come across reviews written by former employees that can be useful in identifying a supplier that prioritizes both its employees and the environment. Utilizing these comments can lead to finding a reputable supplier who values ethical practices.
It is advised to seek out wholesalers who offer dependable services, as they can establish a solid ethical foundation for your retail business.
To register for an account on the wholesale website, you typically need to provide either an or number, which is a straightforward process.
A reliable brand necessitates more intricate demands and prerequisites, and it is essential to furnish proof that you are operating a genuine and lawful enterprise.
Apart from clothing exhibitions, wholesale clothing is also available in bulk for resale.
The trade show is an event where companies belonging to a specific field showcase their merchandise and services.
Visiting a trade exhibition offers the opportunity to have a personal interaction with suppliers and initiate the establishment of a connection with the wholesaler.
This is a wonderful opportunity to secure a more favorable opportunity or gain entry to stylish merchandise down the road.
There are top 10 online platforms that offer the best deals on bulk wholesale clothing which can be used for resale purposes.
Wholesale7 is an internet-based seller of clothing in bulk, providing a broad selection of stylish attire suitable for individuals of all ages, including both genders as well as children.
They provide a wide range of clothing options which encompass tops, bottoms, headwear, swimwear, footwear and other related items.
Mostly, the styles of the clothing are influenced by contemporary fashion publications like Rayli JJ COCO EF Nonno and other expert fashion websites.
Wholesale7 is a top-notch source for fashionable wholesale women's clothing. Whether you're looking to enhance your look or keep up with the latest trends, Wholesale7 offers a wide variety of stylish options for you to explore.
In addition, Wholesale7 provides their customers with product information that is tailored for search engine optimization. This enables customers to use the details on their own online retail stores, enhancing the value of the products while also saving time.
Chinabrands is a top wholesale distributor located in China and serves customers from more than 200 nations.
Their product line includes a wide range of items spanning from low-cost to high-end, such as clothing, 3C technology products, boutique items, home decor and other miscellaneous products.
Their offered merchandise is both reasonably priced and of superior quality.
In addition, with every purchase you make, you will receive CB points. These credits can be used to obtain further discounts when placing an order.
Chinabrand's team of specialists in market analysis and fashion tendencies carefully chooses the products that you purchase.
If you are seeking clothing to sell, Chinabrands is a top option for procurement.
Buytome is a wholesale supplier located in China that offers the opportunity to purchase Chinese clothing at a discounted rate.
When compared to other providers, this online shopping site is a reputable English-language Taobao agent that assists you in purchasing from Taobao as well as other Chinese stores.
In recent years, their excellent customer service, quality products, and affordable wholesale prices have drawn the attention of countless customers worldwide.
Buytome's remarkable service entails the provision of a complimentary storage facility in their warehouse for your purchased items for a duration of six months, provided that the products were ordered from their online platform.
After you have made your purchase, your items will be prepared for shipping and sent through your preferred carrier, such as DHL, Aramex, FedEx, or EMS. Additionally, we are currently providing a discount of up to 50% on shipping fees for our customers.
Sugarlips Wholesale is an internet-based shop which offers fashionable wholesale outfits in varying sizes, and is reasonably priced for those individuals who own retail operations.
They offer a wide range of products to cater for customers' diverse requirements. In addition, they provide lookbooks that can serve as a source of inspiration for you.
Wholesale2b is a trailblazer in the distribution of wholesale and dropshipping clothing. Their primary focus is to provide top-notch and user-friendly products to cater for diverse users.
During its years of functioning and growth, Wholesale2b's reasonable pricing, efficient returns processing, and superb customer service have drawn numerous patrons from across the globe.
If you plan to resell clothing in large quantities, Directdiscountclothing.co.uk is among the top websites to purchase from.
This internet shop, situated in the United Kingdom, provides a variety of trendy clothing options for individuals of all ages, including men and women. Additionally, it offers boutique items as well.
Their website has a simple and easy-to-follow navigation system, which enables users to browse through their store effortlessly and locate desired items without any difficulty.
Citygoddess.co.uk is an internet-based store in the UK that specializes in fashionable clothing inspired by urban fashion magazines, as its name suggests.
Citygoddess could be the ideal option for you if you have a liking for city-style clothing.
A diverse collection of superior clothing for females of every generation is offered in a range of styles, sizes, and colors.
Indiamart is different from typical wholesale suppliers, as it functions as a B2B marketplace or directory for wholesalers to find reliable goods and authorized sellers.
They offer their products to customers both from within their country and those outside, serving as a global platform for trade.
Not only do they offer an open-door policy for guaranteed fair pricing, but they also give you the opportunity to engage with all members on their website.
This is a large B2B marketplace where you can both purchase and sell clothing. There are opportunities to acquire quality resale clothing as well as stock your inventory at affordable rates.
The classic traditional clothes for events and occasions that are available on this website are highly sought after globally because of their exceptional quality and reasonable prices.
This website offers a great advantage in the sense that it has an inventory of individual pieces, enabling you to choose distinctive high-end fashionable clothing that you can sell on to your clients.
Clothingsupplier.com is one of the largest global clothing wholesaler suppliers from Turkey. Established in , men's clothing details such as suits, tuxedos, blazers, coats, knitwear, shirts, t-shirts, trousers, shoes and accessories. We have a wide product range of women's wear, children's wear, baby wear, as well as shoes and accessories.
Additionally, the clothing options for larger sizes are obtained directly from designers and manufacturers in the LA Fashion District.
You can have access to fashionable garments that blend the latest trends and avant-garde designs at an affordable cost, allowing you to relish in high-fashion clothing.
It is crucial for your retail business to procure appropriate clothing items for resale. This will ensure a constant supply and have a significant impact on your customers' satisfaction. In essence, it can either make or break your business.
Bra~vo Intimates
Introduction
This plan outlines the financial and promotional plans of Bra~vo Intimates, to be located in downtown Royal Oak, Michigan. This exciting endeavor will bring a needed womens intimate apparel store to the metro area, expanding the second year to include mastectomy products. There is no major mastectomy store in the metro area to service this special customer. We envision Bra~vo Intimates will be able to achieve the greatest portion of market share in the region through active support of womens and community organizations, connecting events to in-store promotions. Our ultimate goal is to be the premier intimate apparel and swimwear store in Michigan, fitting every customer in a fashionable bra or swimsuit, giving her incredible support and shape, therefore enhancing her entire silhouette!
A portion of all profits will be placed in an account to fund purchase our own building, tentatively scheduled for year four.
The Company
Bra~vo has a very strong, experienced and professional management team, with over 35 years of combined experience. With each member working in their area of specialization we have every aspect of the business covered.
Rebecca Autumn will be: Owner/Operator with 55% ownership and will be responsible for buying, customer sales and fittings.
Lucille Winters will be: Co-owner with 26% ownership and will act as merchandising consultant, employee training and part-time sales.
Deborah Summers will be: Co-owner with 19% ownership and will act as Operation Manager responsible for payable and receivables, inventory control, in store promotions, billing and sales.
The store will be located in the downtown shopping district of Royal Oak, Michigan. Situated on South Washington street, the main upscale avenue in town. The space is 2,000 (10 x 200) square feet.
The Products
Our shop will sell only those brands that we have found that meet our fit and quality requirements. We will be introducing new brands to our customers.
Bra~vo will carry quality European and American products, such as Rigby & Peller, Prima Donna, Wacoal, OnGossomer, Lise Charmel, and Feline and Ratratti, purchased through reputable U.S. distributors in a variety of sizes, colors and styles. Our expertise and concentration is in bra fitting full-busted and full-figured women. The initial percentage of our merchandise will be in bras/intimate apparel followed by swimwear, nightwear/At Home-wear and hosiery.
As Bra~vo achieves its sales and profitability goals, upon our first year anniversary, we will expand in the following categories; bra/intimate apparel, swimwear and accessories, nightwear and at home-wear, and hosiery.
The Market
During the last three years the total womens intimate apparel, or innerwear, market grew by 10%, to $11.8 billion. All product categories saw robust growth during this period, with the highest growth occurring in Bras (17%) and Bottoms (12%). Consumer awareness of proper bra fitting has been on the increase for the last eight years. Many independent stores across the country have been experiencing double digit sales increases for the last five years. This has been due to two factors,the clothing industry has featured more skin exposing fashions that require speciality foundation garments, and fashion column writers have been stressing the importance of bra fitting along with mentioning the speciality stores in the area and their services.
Non-Chain Speciality stores such as Bra~vo Intimates captured $304 million of the total $10,702 million market in and $341 million of $11,797 million of the intimate apparel market over the previous two years. Direct mail merchants gained the largest portion of market share in the past two years, at $914 million last year. Most of the increase was due to Internet sales.
We have estimated the number of prospective customers in the Royal Oak area as 94,201, and, knowing the missed opportunities of our competitors, this strongly indicates that there is a large void in the market. Therefore we see an underserved market niche opportunity for an intimate apparel store that can serve all the needs of the Tri-county woman.
Financial Projections
Bra~vo Intimates financial goals are the following:
In order to achieve such figures, we have start-up requirements of approximately $196,000, including $80,000 in initial inventory.
We will seek a five year loan, working with National City Bank in Royal Oak, to make the first years payments as flexible as possible.
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To be the premier intimate apparel and swimwear store in Michigan, fitting every customer in a fashionable bra or swimsuit, giving her incredible support and shape, therefore enhancing her entire silhouette!
To succeed in the intimate apparel business we know we must:
Our corporation is organized as a Limited Liability Corporation, and will be doing business as Bra~vo, located in the downtown shopping district of Royal Oak. Rapid growth, retail development and easy access from all freeways made this the prime location. The merchandise will be purchased according to our area of focus/expertise with the remaining stock in sizes that fall on the fringe. The product lines have been selected on the following criteria: reputation, quality and extensive size range offered.
A family owned and operated business, each member working in their area of expertise, having over 20 years of experience their field.
Corporate ownership is as follows:
Rebecca Autumn 55% Owner, Store Manager,Start-up costs will be financed as follows:
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Start-up Funding Start-up Expenses to Fund $111,190 Start-up Assets to Fund $85,000 Total Funding Required $196,190 Assets Non-cash Assets from Start-up $80,000 Cash Requirements from Start-up $5,000 Additional Cash Raised $0 Cash Balance on Starting Date $5,000 Total Assets $85,000 Liabilities and Capital Liabilities Current Borrowing $0 Long-term Liabilities $157,190 Accounts Payable (Outstanding Bills) $0 Other Current Liabilities (interest-free) $0 Total Liabilities $157,190 Capital Planned Investment Investment Cash-Rebecca Autumn $22,000 Investment Cash-Lucille Winters $10,000 Investment Cash-Deborah Summers $7,000 Other $0 Additional Investment Requirement $0 Total Planned Investment $39,000 Loss at Start-up (Start-up Expenses) ($111,190) Total Capital ($72,190) Total Capital and Liabilities $85,000 Total Funding $196,190The store will be located in the downtown shopping district of Royal Oak, Michigan. Situated on South Washington street, the main upscale avenue in town. The space is 2,000 (10 x 200) square feet. All business, deliveries and shipments will be handled through the store, with the exception of in-home appointments and outside promotional events.
Royal Oak is located in the Southeastern section of Oakland county, bordering on Wayne and Macomb counties, (see 4.1 Target Marketing Analysis for county details) one mile off the 6-96 and I-75 intersection, and four blocks east of Woodward Avenue. In addition we are only five miles from the Lodge (10) Freeway and the Southfield Expressway.
Bra~vo will carry quality European and American products, such as Rigby & Peller, Prima Donna, Wacoal, OnGossomer, Lise Charmel, and Feline and Ratratti, purchased through reputable U.S. distributors in a variety of sizes, colors and styles. Our expertise and concentration is in bra fitting full-busted and full-figured women. The greatest percentage of our merchandise will be in bras/intimate apparel followed by swimwear, nightwear/At Home-wear and hosiery. Rebecca will do the initial buying, with reorders performed according to sell thru and open to buy programs utilizing the Retail Pro software.
Bra/intimate apparel (coordinate bottoms)
Shapewear
We expect to see a great deal of growth, with the increase of our African American customer base, the following year planned at a 40.6% increase.
Swimwear and swim accessories
tress Product Page
Nightwear/At Home-wear
Hosiery
Other
Note: Category percentages were determined using industry standards.
Bra~vo has major advantages over its competition.
We will shop for our merchandise as outlined below.
In this type of retail establishment, one with a high number of SKUs, it is imperative that an advanced inventory and point of sales program be utilized to maintain stock levels and track sales. We will utilize the Retail Pro software system, which is currently the best available in managing the number of SKUs we will carry. This company is known for keeping their products current, adding new features when applicable. Retail Pro is a well known program throughout the industry.
As Bra~vo achieves its sales and profitability goals, upon our first year anniversary, we will expand in the following categories.
Bra/Intimate Apparel:
Swimwear and accessories:
Nightwear and At Home-wear:
This category will require continuous fine tuning more than product additions, keeping the assortment small and concentrated, reordering successful styles/brands/colors. Keeping higher stock levels in those items/sizes that have proven to be successful will be a key focus.
Hosiery:
This category will expand, based on customer feedback and stock turn, increasing inventory levels in steady performers.
Other:
This category will be expanded due to the accessories needed for the mastectomy product line in bras and swimwear.
Consumer awareness of proper bra fitting has been on the increase for the last eight years. Many independent stores across the country have been experiencing double digit sales increases for the last five years. This has been due to two factors,the clothing industry has featured more skin exposing fashions that require speciality foundation garments, and fashion column writers, who for the most part, yearly feature the importance of bra fitting, mentioning the speciality stores in the area and their services. (The Detroit News, February, )
Results from The Detroit News February column, regarding bra fitting, proved to be a motivator for the metro Detroit customer to seek out a local store to get fitted. Stores in the area reported a 20% increase in sales the two weeks following the article.
The full-busted/full-figured customer, when happily served, historically has developed into a loyal customer, telling those that share the same body traits, about her experience and will tend to make a shopping trip with her friend for her next store visit.
Our concentration and expertise is in fitting the full-busted and full-figured woman who seeks a better fit in intimate apparel. The table and chart below summarize the population analysis of the Tri-county (Oakland, Wayne, and Macomb counties) area.
We have estimated the number of prospective customers as 94,201, and, knowing the missed opportunities of our competitors, this strongly indicates that there is a large void in the market. Therefore we see an underserved market niche opportunity for an intimate apparel store that can serve all the needs of the Tri-county woman.
Her needs are listed below:
Market growth/trends:
Market trends are favorable for the continued growth and development of the Detroit metro area. Growing an average of 10.25% each year, this trend shows there is a definite need for an intimate apparel store. Current plans for the metro Detroit area include: development of the river walk, expansion of convention facilities, casino development and a future sports stadium. Planned development for Royal Oak includes: hotel/condos, upscale retail shops, a well known chain book store and the beautification of the business district.
Retail news/trends:
According to a recent report by The Michigan Retailers Association, many Michigan retailers are projecting that sales will rise over the next three months, but most dont expect the current economic slump to be over soon.
Sixty-one percent of retailers expect their second quarter sales to top last years figures, according to the monthly Michigan Retail Index Survey, a joint project of the Michigan Retailers Association and the Federal Reserve Bank of Chicago. Thats the highest level of optimism since last September for sales during the next three-month period. The Index found that 35% of Michigan retailers increased year to year sales during March, down slightly from 36% in February. Fifty percent recorded sales decreases and another 15% reported no change. The last time the Index found a majority of the states retailers posting year to year sales gains was June of last year.
Competitor #1
Approximately 10 miles from Royal Oak. Competitor #1 has been in business for 45 years and located in Birmingham for the last 20. Due to her age, approximately 83 years old, she has not kept current with new brands and technology. She has a reputation of being difficult to deal with, as a customer or an employee. Her approximate yearly sales volume at one time was up to approximately 1,200,000 units with a decline in store traffic and high turnover in staff the volume is now closer to 875,000. All inventory and product ordering is done manually. This store has a following from these groups: the upscale Birmingham customer, the local tourist and the local full-figured customer. With the last segment declining more than the other two. The store is merchandised by size with most product behind the counter and only sleepwear available for the customer to browse through. Since this owner has not attended an industry market show in the last 10 years, she has very few of the new European brands now distributed in the U.S. Most of the stores advertising is placed in immediate local papers and does no in-store promotions or yearly sale. Her current staff has been with her less than seven months, which is unexperienced compared to competitors. With her age she takes one to two weeks per quarter off and does not have a manager that is able to make decisions while she is absent.
Competitor #2
Competitor #2 is 33 miles from Royal Oak, and has been passed down from mother to daughter. Competitor #2 purchased the store six years ago, and has excellent buying skills. Most of her staff has been with her on the average of 2 years. This stores approximate yearly sales volume is 1,100,000 units and until last year has been on a steady increase. Competitor #2 gave birth to her third child in December and has not returned to work except on a limited basis. All inventory and product ordering is done manually. The majority of her customers are middle income, conservative suburban women with the average age being 50. The merchandise is displayed by brand and the store is in need of redecoration and updating of fixtures. The merchandise is moderate with some brands also carried at Kohls and Hudsons. The buyer has not attended a Midwest industry market in the last five years and has never attended a major market, therefore not learning about new brands, products or technology. Advertising is placed in local Plymouth papers with no in-store promotional activity. This store is situated in a small one-story mall on a side street of the downtown shopping area, with no signage or windows on the street front. Therefore, capturing any walk-in traffic is difficult.
Competitor #3
Competitor #3 is 57 miles from Royal Oak and has been open two years. Competitor #3 has developed her assortment well for her local clientele, with the majority of her customers coming from Downriver (a price point sensitive customer), Grosse Isle, and some from Detroit. XXX has been in the lingerie industry for seven years. This store was in the black at the beginning of the second year. I estimate her sales as being approximately $300,000. She carries mostly a moderate product line and is merchandised according to brand. She carries more stock than she needs, and like her competitors, she performs all inventory checks and reorders manually. She does attend major industry markets, however is very hesitant to try new styles or brands. Her customer is a conservative, suburban middle income woman between the ages of 35 to 55. She does little advertising and no in-store promotion. She has one part-time employee that has been with her since she opened and is in the process of hiring another.
Market Analysis Year 1 Year 2 Year 3 Year 4 Year 5 Potential Customers Growth CAGR Royal Oak Consumer 15% 9,672 11,123 12,791 14,710 16,917 15.00% Oakland County 12% 28,738 32,187 36,049 40,375 45,220 12.00% Macomb County 9% 10,444 11,384 12,409 13,526 14,743 9.00% Wayne County 5% 46,342 48,659 51,092 53,647 56,329 5.00% Out of Town 75% 25 44 77 135 236 75.28% Total 8.80% 95,221 103,397 112,418 122,393 133,445 8.80%We recommend using LivePlan as the easiest way to create automatic financials for your own business plan.
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Information on the industry was supplied by the Intimate Apparel Advertising Manager at Womens Wear Daily. WWD conducts the largest portion of fashion industry (retail and wholesale) statistics and investigative reports. The paper has recently reported that the innerwear or intimate apparel industry from to grew by 10% or $11.8 billion. The topics in this section will go into further detail using the recent WWD report on the industry.
Information below is from Womens Wear Dailys U.S. Market Innerwear Strategic Market Report (based on reported numbers).
Women tend to purchase intimate apparel (meaning foundations), from specialists.
Non-Chain Speciality stores in captured $304 million of the total $10,702 million market and in , $341 million of $11,797 million intimate apparel market. Direct mail merchants gained the largest portion of market share in the past two years, at $914 million in . Most of the increase was due to Internet sales.
Below features the latest market share percentages.
Distribution Channel % of market
Discounters 28% Speciality Chains 21% Department Stores 16% National Chains 14% Direct Mail 8% Other Speciality Stores 3% Off-Pricers 3% Factory Outlets 3% Other 3%Innerwear Channel Sales Statistics and
Distribution Channel $MM Avg. Price $ $MM Avg. Price $ Department Stores 1,811 11.36 1,903 11.65 Speciality Chains 1,688 11.56 1,919 11.38 Non-Chain Speciality 304 12.37 341 11.50 Discount Stores 2,914 3.77 3,384 3.80 National Chains 2,096 8.21 2,060 8.47 Direct Mail 634 11.58 914 10.87 Off-Pricers 411 6.31 377 6.84 Factory Outlets 584 6.54 567 6.10 Total Innerwear 10.702 6.82 11,797 6.84According to the WWD, U.S. Market Innerwear strategic market report.
From to the total womens intimate apparel, or innerwear, market grew by 10%, to $11.8 billion. All product categories saw robust growth during this period, with the highest growth occurring in Bras (17%) and Bottoms (12%).
Bras/Intimate Apparel represent the largest percent of total womens intimate apparel sales for at 39%, followed by sleepwear at 24%.
We will continue to see growth in this category with an increase in the number of consumers as well as the proliferation of novelty fabrics and fashions. Growth will slow to about 10% from to , still respectable, but less than it has been.
Bottoms also had substantial growth increasing 12% from to . There will be a strong surge in growth of comfort control briefs in newer fabrics. Baby boomers who need some smoothing in the bottom will wear these lightweight alternatives to shapers.
Loungewear/At Home-wear continues to build momentum. Robes, a mainstay of older consumers lifestyles will see sales increase by over 10% over the next two years. As At Home-wear and home inspired themes continue to be key consumer interests, this category will continue to grow. Draw string pants and bottoms in general will also continue to grow.
Sleepwear, the second largest product category in innerwear, continues to gain momentum increasing 7% from to . At nearly a quarter of the total innerwear volume, sleepwear will continue to be a key category. Sleepwear will increase by 20% from to driven mostly by young styles and brands.
Shapewear continues to build momentum and volume increasing 10% from to . Shapewear will continue to increase in conjunction with consumers waistlines and rates of obesity. Shapewear will grow by 20% from to , with one-piece shapers and minimizers the big beneficiaries of this increase.
According to a study reported in USA Today Growth in bra sales has outpaced most other categories of womens apparel the past five years.
Annual increase:
10.6%
9.3%
8.2%
7.8% 8.6% Vs. Growth for all Womens Apparel 3.7%Source: The NPD Group
The volume of the bra business has continued to have a steady increase each year. This is due to two main factors: 1) the aging of the baby boomers, 2) intimate apparel is one of the only fashion businesses that does not experience the seasonal markdown period. Bras can stay at full price all year long, giving a better profit margin than other fashion products such as ready-to-wear.
Future trends for industry participants are reported as follows, again from WWDs, U.S. Market Innerwear Strategic Market Report.
Key strategic issues facing retailers in the different channels, and opportunities.
This report does not offer information regarding non-chain speciality stores and this channel has been left out of this paper in the last five years. It is unfortunate since this is the channel that is known for excellent fitting services, as well as high customer and employee retention. Those women who need an expert fitting service are still visiting a local fitting shop. If WWD did a little more investigative reporting on this channel it may show more insight as to why the department stores and chain speciality stores are losing market share.
Bra~vos strategy to gain the largest portion of market share.
The milestones table below outlines our plan with specific dates along with who will enact that step and an assigned budget.
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Milestones Milestone Start Date End Date Budget Manager Department Complete Business Plan 5/31/ 5/31/ $0 RA Marketing Confirm Logo 6/15/ 6/15/ ($1,000) RA Marketing Enter PaloAlto business plan contest 5/31/ 5/31/ $0 RA Marketing Apply for Bank Loan 5/31/ 5/31/ $157,190 RA Marketing Secure Store Location/Lease 6/10/ 6/10/ ($12,500) RA/LW Marketing Apply for Business License & Building Permits 6/1/ 6/1/ ($35) RA Marketing Hire Builder Confirm Build out plan 6/5/ 6/5/ ($18,000) RA/LW/DS Marketing Place Inventory Orders 7/15/ 7/15/ ($95,000) RA Marketing Order Store Fixtures 6/15/ 6/15/ ($18,000) RA/LW Marketing Order Alteration Equipment 7/15/ 7/15/ ($385) LW Marketing Purchase RetailPro Program & Hardware 7/1/ 7/1/ ($10,500) RA Marketing Place Opening Advertising 7/1/ 7/1/ ($8,500) RA Marketing Order POS Supplies 7/5/ 7/5/ ($995) RA Web Order Business/Bankcard Supplies & Machine 7/5/ 7/5/ ($1,105) DS Operations Confirm Start of Insurance Plans 7/15/ 7/15/ ($2,100) DS Operations Contact Utility Companies 7/15/ 7/15/ ($2,250) DS Operations Hire Staff 9/15/ 9/15/ ($1,460) RA/LW Department Opening Event 9/4/ 9/4/ ($3,000) RA/DS Department Store Opening 9/5/ 9/5/ $0 ABC Department Other 1/1/ 1/15/ $0 ABC Department Totals ($17,640)We recommend using LivePlan as the easiest way to create automatic financials for your own business plan.
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In this section we outline the first three months of our sales plan in detail, giving pertinent information that will affect sales performance. After which we show the peak selling times for each category. The following table will show our sales plan for the next three years, with the first year in a monthly category plan. We plan an aggressive second year for the intimate apparel category due to the launch of the mastectomy department.
September $19,350, approximately 269 units
This is our opening month and therefore we have estimated sales on the conservative side. If we open according to plan, September 6, , we will have 25 selling days with an average daily goal of $774. We will have a grand opening party the night before opening for business, inviting the press, local retailers, city officials, family and friends. We will serve wine & cheese while professional models feature key items and the staff explains our expertise and answers any questions. We will send out press kits to all the major media and organizations.
October $23,350, approx. 324 units
In the month of October there are 31 selling days, an average daily goal of $753.
November $30,000, approx. 417 units
In the month of November there are 29 selling days, an average daily goal of $1,035.
In talking with prospective customers, and Sales Reps for the Tri-county papers, we have determined our customer reads/listens/watches the following mass media and have devised our advertising program accordingly. Outlined below is our first three months of advertising.
Newspaper/Magazine
Radio
Cable
Advertising Schedule (Print Ads/section/audience/cost:)
September Budget $2,721
Cable Advertising
Gazette- Troy/Somerset
The Mirror
October Budget $2,885
Hour Magazine
Cable Advertising
November Budget $3,233
Cable Advertising
September
Opening Party for the press, friends and family.
Press Release kit sent to all major media and organizations 2-3 weeks prior to opening.
Kit will include: press release, glossy picture of store and interior, postcards of some of the brands carried, our business card and an invitation to the opening party.
October
Give a short presentation at the meeting of the Plastic Surgeons Assoc., to explain how we can care and fit their patients. Distribute a folder of information to offer their patients, containing: brands carried, services and a glossy of the store. (This is aimed toward enhancement and reduction surgeries.)
November
The start of Have a fit during lunch
The third Thursday of each month we will provide tea sandwiches and beverages while our customers get fitted or shop during their lunch hour. No need to sacrifice lunch for shopping. This will be mentioned in our cable advertising for the month.
Bra~vo has a very strong, experienced and professional management team, with over 35 years of combined experience. With each member working in their area of specialization we have every aspect of the business covered. Each member has their area of expertise and percentage of ownership, creating a unified and synergistic team.
Rebecca Autumn will be: Owner/Operator and will be responsible for buying, customer sales and fittings.
Rebecca has spent 18 years in the womens apparel industry, with five years in the Intimate Apparel industry, three years as a Sales Manager and two years as a sales representative. Calling on stores across the country, working with them to develop their business through inventory management, sales analysis and store promotions. Being based in the Detroit area during her time as a Sales Rep., she is very familiar with all the Intimate Apparel accounts in the state, as well as many across the country. Rebecca is single, 40 years old, and home owner in Royal Oak.
Lucille Winters will be: Co-owner and will act as merchandising consultant, employee training and part-time sales.
Lucille has an extensive background in retail including, Store Owner, Department Store Manager, Speciality Store Manager and Store Merchandiser. Areas of special skills- in-store promotions, store merchandising, customer service and employee development.
Deborah Summers will be: Co-owner and will act as Operation Manager responsible for payable and receivables, inventory control, in store promotions, billing and sales. Deborah has over 20 years experience in operations management, with comprehensive skills in accounts payable/receivable, payroll, office set-up and insurance billing.
Our store will be open seven days a week during the summer when people are shopping the downtown Royal Oak area. Through the winter season we will close on Sundays as do most of the downtown retailers. For the Holiday season we will extend our hours to two nights a week to accommodate those after work shoppers. We will be located next to a well known upscale seafood restaurant, throughout the summer customers line up to wait for a table. We will be able to capture that traffic. As long as there is a customer in the store we will stay open and serve her.
Below are the hours for each season and a yearly employee plan with average weekly hours and pay. We will contact the head of Wayne State Universitys Fashion Merchandising Program to arrange an internship for an outstanding Junior or Senior year student who would like to work and earn credit as she learns about the operations of a fashion store from the ground up.
Winter Season Holiday Season Summer Season Jan.-April Oct.-Dec. May- Sept. Sunday closed 12-5 12-5 Monday 10-5:30 10-5:30 10-5:30 Tuesday 10-5:30 10-5:30 10-5:30 Wednesday 10-5:30 10-7 10-5:30 Thursday 10-7 10-7 10-7 Friday 10-5:30 10-5:30 10-7 Saturday 10-5:30 10-5:30 10-5:30 Total Hours 46.5 53 53 Personnel Plan Year 1 Year 2 Year 3 Rebecca AutumnFull Time $42,600 $45,500 $50,000 Part Time Employee18hrs.@$9.00 per hr. $8,440 $19,125 $21,000 Part Time Employee18hrs.@$9.00 per hr. $4,950 $14,375 $15,525 Lucille WintersOccasional $4,183 $6,500 $6,750 Deborah Summers3/4 Time $28,425 $42,000 $50,000 Seasonal Part Time $1,650 $1,800 $1,800 Total People 4 4 4 Total Payroll $90,248 $129,300 $145,075We recommend using LivePlan as the easiest way to create automatic financials for your own business plan.
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Our sales paid for by credit card will be deposited in our business checking account within 48 hours. Since most of our personnel are part-time, the first year only the Owner/Manager Rebecca Autumn will receive benefits. Our business checking account will be with National City, in Royal Oak. They have reported the approximate current interest rates as those below.
General Assumptions Year 1 Year 2 Year 3 Plan Month 1 2 3 Current Interest Rate 9.00% 9.00% 9.00% Long-term Interest Rate 9.00% 9.00% 9.00% Tax Rate 2.50% 0.00% 2.50% Other 0 0 0We recommend using LivePlan as the easiest way to create automatic financials for your own business plan.
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The following chart shows the Benchmark figures for Bra~vo.
The following table and chart show our Break-even Analysis. Fixed costs are based on operating expenses in the first year.
Break-even Analysis Monthly Revenue Break-even $32,367 Assumptions: Average Percent Variable Cost 42% Estimated Monthly Fixed Cost $18,727The following table will indicate projected Profit and Loss.
Pro Forma Profit and Loss Year 1 Year 2 Year 3 Sales $389,750 $535,200 $655,250 Direct Cost of Sales $164,250 $219,850 $257,625 Other $0 $0 $0 Total Cost of Sales $164,250 $219,850 $257,625 Gross Margin $225,500 $315,350 $397,625 Gross Margin % 57.86% 58.92% 60.68% Expenses Payroll $90,248 $129,300 $145,075 Sales and Marketing and Other Expenses $42,025 $48,354 $46,460 Depreciation $0 $0 $0 Principle Loan Payment $21,006 $5,937 $7,907 Utilities $5,475 $6,325 $7,085 $3,000 $3,850 $4,240 Insurance $8,400 $8,500 $8,600 Bankcard Machine $325 $200 $0 Bankcard Processing fees $9,094 $12,488 $15,289 Bank Account fees $108 $144 $150 Business Supplies $1,955 $800 $850 Rent $32,256 $30,000 $30,000 Payroll Taxes $10,830 $15,516 $17,409 Other $0 $0 $0 Total Operating Expenses $224,722 $261,414 $283,065 Profit Before Interest and Taxes $778 $53,936 $114,560 EBITDA $778 $53,936 $114,560 Interest Expense $14,147 $12,864 $10,178 Taxes Incurred $0 $0 $2,610 Net Profit ($13,369) $41,072 $101,773 Net Profit/Sales -3.43% 7.67% 15.53%The following chart and table will indicate projected cash flow.
Pro Forma Cash Flow Year 1 Year 2 Year 3 Cash Received Cash from Operations Cash Sales $389,750 $535,200 $655,250 Subtotal Cash from Operations $389,750 $535,200 $655,250 Additional Cash Received Sales Tax, VAT, HST/GST Received $0 $0 $0 New Current Borrowing $0 $0 $0 New Other Liabilities (interest-free) $0 $0 $0 New Long-term Liabilities $0 $0 $0 Sales of Other Current Assets $0 $0 $0 Sales of Long-term Assets $0 $0 $0 New Investment Received $0 $0 $0 Subtotal Cash Received $389,750 $535,200 $655,250 Expenditures Year 1 Year 2 Year 3 Expenditures from Operations Cash Spending $90,248 $129,300 $145,075 Bill Payments $228,814 $349,774 $406,803 Subtotal Spent on Operations $319,062 $479,074 $551,878 Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 Principal Repayment of Current Borrowing $0 $0 $0 Other Liabilities Principal Repayment $0 $0 $0 Long-term Liabilities Principal Repayment $0 $28,512 $31,187 Purchase Other Current Assets $0 $0 $0 Purchase Long-term Assets $0 $0 $0 Dividends $0 $0 $0 Subtotal Cash Spent $319,062 $507,586 $583,065 Net Cash Flow $70,688 $27,614 $72,185 Cash Balance $75,688 $103,301 $175,486Deborah Summers will keep our financial reports current, Chris Hamill our accountant will make a quarterly visit to review the reports and offer suggestions on business development.
Pro Forma Balance Sheet Year 1 Year 2 Year 3 Assets Current Assets Cash $75,688 $103,301 $175,486 Inventory $8,298 $11,106 $13,015 Other Current Assets $0 $0 $0 Total Current Assets $83,985 $114,408 $188,501 Long-term Assets Long-term Assets $0 $0 $0 Accumulated Depreciation $0 $0 $0 Total Long-term Assets $0 $0 $0 Total Assets $83,985 $114,408 $188,501 Liabilities and Capital Year 1 Year 2 Year 3 Current Liabilities Accounts Payable $12,354 $30,217 $33,724 Current Borrowing $0 $0 $0 Other Current Liabilities $0 $0 $0 Subtotal Current Liabilities $12,354 $30,217 $33,724 Long-term Liabilities $157,190 $128,678 $97,491 Total Liabilities $169,544 $158,895 $131,215 Paid-in Capital $39,000 $39,000 $39,000 Retained Earnings ($111,190) ($124,559) ($83,487) Earnings ($13,369) $41,072 $101,773 Total Capital ($85,559) ($44,487) $57,286 Total Liabilities and Capital $83,985 $114,408 $188,501 Net Worth ($85,559) ($44,487) $57,286We recommend using LivePlan as the easiest way to create automatic financials for your own business plan.
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Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code , Womens Accessory and Specialty Stores, are shown for comparison.
Ratio Analysis Year 1 Year 2 Year 3 Industry Profile Sales Growth 0.00% 37.32% 22.43% 8.20% Percent of Total Assets Inventory 9.88% 9.71% 6.90% 50.10% Other Current Assets 0.00% 0.00% 0.00% 22.40% Total Current Assets 100.00% 100.00% 100.00% 81.40% Long-term Assets 0.00% 0.00% 0.00% 18.60% Total Assets 100.00% 100.00% 100.00% 100.00% Current Liabilities 14.71% 26.41% 17.89% 42.60% Long-term Liabilities 187.16% 112.47% 51.72% 14.90% Total Liabilities 201.87% 138.88% 69.61% 57.50% Net Worth -101.87% -38.88% 30.39% 42.50% Percent of Sales Sales 100.00% 100.00% 100.00% 100.00% Gross Margin 57.86% 58.92% 60.68% 40.50% Selling, General & Administrative Expenses 61.29% 51.25% 44.75% 22.20% Advertising Expenses 4.71% 3.92% 3.51% 2.20% Profit Before Interest and Taxes 0.20% 10.08% 17.48% 1.10% Main Ratios Current 6.80 3.79 5.59 2.23 Quick 6.13 3.42 5.20 0.57 Total Debt to Total Assets 201.87% 138.88% 69.61% 57.50% Pre-tax Return on Net Worth 15.63% -92.32% 182.21% 2.80% Pre-tax Return on Assets -15.92% 35.90% 55.37% 6.70% Additional Ratios Year 1 Year 2 Year 3 Net Profit Margin -3.43% 7.67% 15.53% n.a Return on Equity 0.00% 0.00% 177.66% n.a Activity Ratios Inventory Turnover 5.35 22.66 21.36 n.a Accounts Payable Turnover 19.52 12.17 12.17 n.a Payment Days 27 21 28 n.a Total Asset Turnover 4.64 4.68 3.48 n.a Debt Ratios Debt to Net Worth 0.00 0.00 2.29 n.a Current Liab. to Liab. 0.07 0.19 0.26 n.a Liquidity Ratios Net Working Capital $71,631 $84,191 $154,777 n.a Interest Coverage 0.05 4.19 11.26 n.a Additional Ratios Assets to Sales 0.22 0.21 0.29 n.a Current Debt/Total Assets 15% 26% 18% n.a Acid Test 6.13 3.42 5.20 n.a Sales/Net Worth 0.00 0.00 11.44 n.a Dividend Payout 0.00 0.00 0.00 n.aWe recommend using LivePlan as the easiest way to create automatic financials for your own business plan.
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General Assumptions Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Plan Month 1 2 3 4 5 6 7 8 9 10 11 12 Current Interest Rate 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% Long-term Interest Rate 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% Tax Rate 30.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Other 0 0 0 0 0 0 0 0 0 0 0 0 Pro Forma Profit and Loss Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Sales $19,350 $23,350 $30,000 $34,400 $19,850 $39,400 $42,500 $46,600 $45,850 $40,100 $31,000 $17,350 Direct Cost of Sales $8,150 $9,775 $12,450 $14,275 $8,400 $16,525 $17,825 $19,575 $19,275 $17,000 $13,475 $7,525 Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Cost of Sales $8,150 $9,775 $12,450 $14,275 $8,400 $16,525 $17,825 $19,575 $19,275 $17,000 $13,475 $7,525 Gross Margin $11,200 $13,575 $17,550 $20,125 $11,450 $22,875 $24,675 $27,025 $26,575 $23,100 $17,525 $9,825 Gross Margin % 57.88% 58.14% 58.50% 58.50% 57.68% 58.06% 58.06% 57.99% 57.96% 57.61% 56.53% 56.63% Expenses Payroll $7,651 $6,840 $7,305 $7,606 $6,571 $7,485 $8,035 $8,035 $8,035 $7,545 $7,570 $7,570 Sales and Marketing and Other Expenses $4,674 $4,038 $4,386 $3,853 $3,928 $2,678 $5,153 $2,678 $2,678 $3,853 $1,178 $2,928 Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Principle Loan Payment $1,191 $1,191 $1,191 $1,191 $1,191 $1,191 $2,310 $2,310 $2,310 $2,310 $2,310 $2,310 Utilities $425 $425 $450 $475 $475 $475 $475 $475 $425 $425 $475 $475 $250 $250 $250 $300 $175 $250 $250 $300 $250 $300 $250 $175 Insurance $700 $700 $700 $700 $700 $700 $700 $700 $700 $700 $700 $700 Bankcard Machine $325 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Bankcard Processing fees $452 $545 $700 $803 $463 $919 $992 $1,087 $1,070 $936 $723 $405 Bank Account fees $0 $0 $0 $12 $12 $12 $12 $12 $12 $12 $12 $12 Business Supplies $1,250 $0 $0 $235 $0 $0 $235 $0 $0 $235 $0 $0 Rent $2,688 $2,688 $2,688 $2,688 $2,688 $2,688 $2,688 $2,688 $2,688 $2,688 $2,688 $2,688 Payroll Taxes 12% $918 $821 $877 $913 $789 $898 $964 $964 $964 $905 $908 $908 Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Operating Expenses $20,524 $17,498 $18,547 $18,775 $16,992 $17,297 $21,814 $19,250 $19,132 $19,909 $16,815 $18,171 Profit Before Interest and Taxes ($9,324) ($3,923) ($997) $1,350 ($5,542) $5,578 $2,861 $7,775 $7,443 $3,191 $710 ($8,346) EBITDA ($9,324) ($3,923) ($997) $1,350 ($5,542) $5,578 $2,861 $7,775 $7,443 $3,191 $710 ($8,346) Interest Expense $1,179 $1,179 $1,179 $1,179 $1,179 $1,179 $1,179 $1,179 $1,179 $1,179 $1,179 $1,179 Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Net Profit ($10,503) ($5,102) ($2,176) $171 ($6,721) $4,400 $1,682 $6,597 $6,264 $2,012 ($469) ($9,525) Net Profit/Sales -54.28% -21.85% -7.25% 0.50% -33.86% 11.17% 3.96% 14.16% 13.66% 5.02% -1.51% -54.90% Pro Forma Cash Flow Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Cash Received Cash from Operations Cash Sales $19,350 $23,350 $30,000 $34,400 $19,850 $39,400 $42,500 $46,600 $45,850 $40,100 $31,000 $17,350 Subtotal Cash from Operations $19,350 $23,350 $30,000 $34,400 $19,850 $39,400 $42,500 $46,600 $45,850 $40,100 $31,000 $17,350 Additional Cash Received Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Subtotal Cash Received $19,350 $23,350 $30,000 $34,400 $19,850 $39,400 $42,500 $46,600 $45,850 $40,100 $31,000 $17,350 Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Expenditures from Operations Cash Spending $7,651 $6,840 $7,305 $7,606 $6,571 $7,485 $8,035 $8,035 $8,035 $7,545 $7,570 $7,570 Bill Payments $468 $13,978 $11,856 $12,418 $12,323 $11,838 $19,259 $34,202 $33,804 $31,115 $27,773 $19,780 Subtotal Spent on Operations $8,119 $20,818 $19,161 $20,024 $18,894 $19,323 $27,294 $42,237 $41,839 $38,660 $35,343 $27,350 Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Subtotal Cash Spent $8,119 $20,818 $19,161 $20,024 $18,894 $19,323 $27,294 $42,237 $41,839 $38,660 $35,343 $27,350 Net Cash Flow $11,231 $2,532 $10,839 $14,376 $956 $20,077 $15,206 $4,363 $4,011 $1,440 ($4,343) ($10,000) Cash Balance $16,231 $18,763 $29,602 $43,978 $44,933 $65,011 $80,217 $84,580 $88,591 $90,031 $85,687 $75,688 Pro Forma Balance Sheet Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Assets Starting Balances Current Assets Cash $5,000 $16,231 $18,763 $29,602 $43,978 $44,933 $65,011 $80,217 $84,580 $88,591 $90,031 $85,687 $75,688 Inventory $80,000 $71,850 $62,075 $49,625 $35,350 $26,950 $18,178 $19,608 $21,533 $21,203 $18,700 $14,823 $8,298 Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Current Assets $85,000 $88,081 $80,838 $79,227 $79,328 $71,883 $83,188 $99,825 $106,112 $109,793 $108,731 $100,510 $83,985 Long-term Assets Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Assets $85,000 $88,081 $80,838 $79,227 $79,328 $71,883 $83,188 $99,825 $106,112 $109,793 $108,731 $100,510 $83,985 Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Current Liabilities Accounts Payable $0 $13,583 $11,442 $12,007 $11,937 $11,213 $18,118 $33,072 $32,764 $30,180 $27,106 $19,354 $12,354 Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Subtotal Current Liabilities $0 $13,583 $11,442 $12,007 $11,937 $11,213 $18,118 $33,072 $32,764 $30,180 $27,106 $19,354 $12,354 Long-term Liabilities $157,190 $157,190 $157,190 $157,190 $157,190 $157,190 $157,190 $157,190 $157,190 $157,190 $157,190 $157,190 $157,190 Total Liabilities $157,190 $170,773 $168,632 $169,197 $169,127 $168,403 $175,308 $190,262 $189,954 $187,370 $184,296 $176,544 $169,544 Paid-in Capital $39,000 $39,000 $39,000 $39,000 $39,000 $39,000 $39,000 $39,000 $39,000 $39,000 $39,000 $39,000 $39,000 Retained Earnings ($111,190) ($111,190) ($111,190) ($111,190) ($111,190) ($111,190) ($111,190) ($111,190) ($111,190) ($111,190) ($111,190) ($111,190) ($111,190) Earnings $0 ($10,503) ($15,604) ($17,780) ($17,609) ($24,330) ($19,930) ($18,248) ($11,651) ($5,387) ($3,375) ($3,844) ($13,369) Total Capital ($72,190) ($82,693) ($87,794) ($89,970) ($89,799) ($96,520) ($92,120) ($90,438) ($83,841) ($77,577) ($75,565) ($76,034) ($85,559) Total Liabilities and Capital $85,000 $88,081 $80,838 $79,227 $79,328 $71,883 $83,188 $99,825 $106,112 $109,793 $108,731 $100,510 $83,985 Net Worth ($72,190) ($82,693) ($87,794) ($89,970) ($89,799) ($96,520) ($92,120) ($90,438) ($83,841) ($77,577) ($75,565) ($76,034) ($85,559)We recommend using LivePlan as the easiest way to create automatic financials for your own business plan.
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Personnel Plan Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Rebecca AutumnFull Time 0% $3,550 $3,550 $3,550 $3,550 $3,550 $3,550 $3,550 $3,550 $3,550 $3,550 $3,550 $3,550 Part Time Employee18hrs.@$9.00 per hr. 0% $730 $730 $730 $650 $650 $650 $730 $730 $730 $650 $730 $730 Part Time Employee18hrs.@$9.00 per hr. 0% $0 $0 $0 $0 $0 $650 $730 $730 $730 $650 $730 $730 Lucille WintersOccasional 0% $1,096 $285 $285 $426 $96 $285 $285 $285 $285 $285 $285 $285 Deborah Summers3/4 Time 0% $2,275 $2,275 $2,500 $2,500 $2,275 $2,275 $2,500 $2,500 $2,500 $2,275 $2,275 $2,275 Seasonal Part Time 0% $0 $0 $240 $480 $0 $75 $240 $240 $240 $135 $0 $0 Total People 4 3 3 3 4 4 4 4 3 3 3 4 Total Payroll $7,651 $6,840 $7,305 $7,606 $6,571 $7,485 $8,035 $8,035 $8,035 $7,545 $7,570 $7,570