Date published: January 10, 2024
Are you a makeup enthusiast? If so, you may be wondering how to start your own lip gloss company. Follow this comprehensive guide to begin your entrepreneurial journey.
Best Practices
Financial Preparation
Business Tips
Starting your own lip gloss business can be an exciting journey. The lip gloss industry is cost-effective, fast, and uncomplicated because you don’t need significant capital or an investor to start your beauty business. If you are wondering how to start a lip gloss company, follow along to begin your journey towards business ownership.
Lip gloss was first introduced to the public in 1930 by the Max Factor Company. After almost a century, the beauty industry is growing more than ever. According to Statista, 122.62 million women in the U.S. used lipstick and lip gloss in 2020. This figure is projected to increase to 124.68 million in 2024. Moreover, studies predict that people will continue to use more beauty products causing demand growth over the following years. As a result, the lipstick industry is expected to value about $10 billion by 2024.
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Statistics also show 4,082 Cosmetic and Beauty Products Manufacturing businesses in the US as of 2022, an increase of 3.6% from 2021. Therefore, starting a lip gloss business line can be a rewarding journey for a young entrepreneur. It is one of the best business ideas for teens.
Operating a lip gloss business has many benefits, but we have outlined the most important ones that will help you move forward confidently:
Creating a lip gloss line offers several potential avenues to explore:
Each of these models has benefits and disadvantages for your entrepreneurial journey, so let’s take a closer look at how they work.
This business model doesn’t require any capital investment to start making money, and the process of becoming a lip gloss distributor is relatively easy. All you must do is find lip gloss brands like Avon and Mary Kay, apply to become a distributor and sell the products. These vendors for lip gloss will also provide you with resources and sales materials to help you get started. After all, the more distributors a company has, the more products it will sell.
A private label manufacturer produces the lip glosses for you and adds your brand name to the packaging. You have complete control over choosing the colors, packaging, scent, quality, and all the aspects of developing your lip gloss. This business model is very cost-effective because the solutions and materials used to make the lip gloss may have already been approved by the FDA. However, note that some private label companies have a minimum number of products you can buy, which may be a lot when you first start your business.
Starting a lip gloss line from scratch is the most challenging yet rewarding option. You will need to purchase all the materials required to make your lip gloss and brand your products yourself. It would be best to experiment with different formulas before you start to sell. Until you have enough money to hire other people, you will be running your entire business yourself.
If you want to make your lip gloss, you have two options: you can either buy a lip gloss starter kit or buy all the ingredients separately. Either way, it’s important to make sure your product meets all requirements listed under the Federal Food, Drug, and Cosmetic Act.
There are many lip gloss starter kits available for every taste and budget. The kits include a few hundred units of private-label lip gloss, tubes in different sizes, ingredient stickers, oils, micas, pigments, and other necessary items. Prices can range from $50 to $ 1,000.
Creating homemade lip gloss from scratch can be a straightforward process that requires just a handful of essential ingredients and tools. Here's a breakdown of what you'll need:
Safety Tip: Before experimenting with your homemade lip gloss, we strongly recommend seeking professional guidance to ensure its safety and quality, especially if you intend to use it on yourself or others.
Here is a list of some of the ingredients and tools needed to make lip gloss to sell:
The base is the foundation of any lip gloss. Usually, it has a transparent color. But you can add dyes, glitter, and other pigments to the base to make it unique and original.
There are different types of oils that you can add to your lip gloss base. The most popular oils used in lip glosses are coconut oils, olive oil, castor oil, and almond oil. These oils are also known for their nourishing properties.
Different types of wax can be added to your base and natural oils, depending on how thick you want your gloss to be. The most popular choices are beeswax, candelilla wax, and carnauba wax. All three options have to soften properties and provide a glossy finish. However, avoid utilizing beeswax if you are marketing your products to the vegan or cruelty-free community.
You could also use a mix of clays to make your lip gloss’s consistency even thicker. The three clay families used for cosmetic purposes are kaolinite, illite, and smectite. Each clay is used for different purposes.
If you like to add extra taste and scent to your lip glosses, then flavoring oils are a great option. You can also mix oils to create unique flavors like strawberry vanilla or mint chocolate.
You can add liquid lip dyes to your lip gloss base to get your desired color. You can also use different pigments and mix them to get the shade you want.
Once you have formulated your lip gloss, you need to store it in a container. Then, depending on your customer’s preference, you could sell your lip glosses in wand tubes or squeeze tubes. As the name indicates, a wand tube comes with a small wand-like applicator that you use to apply on your lips. Unlike a wand tube, a squeeze tube doesn’t have an applicator. Instead, it has a small hole through which you squeeze the gloss out onto your lips.
Pipettes and syringes will help you measure and transfer your finished product into the wand or squeeze tube. As your business grows, you can purchase an automatic or semi-automatic filling machine for higher levels of precision and improved speed with the help of equipment financing.
Now that you know how to make a lip gloss, you need to decide to whom you would like to sell your products. For example, if you want to make subtle lip glosses, it is better to target a professional audience. On the other hand, if your goal is to create lip glosses that pop and have a fruity taste, it might be better to target the younger generation.
You could also work the other way around. You could determine your niche and then create the lip gloss targeted to their needs. Knowing your niche will help you market effectively and keep costs down.
Competition in the beauty industry is high, and it is projected to keep growing. Moreover, the competition goes beyond your city or country. It is also international because lip gloss brands worldwide can be found in cosmetics stores across the U.S. and online. However, if you have done your due diligence and know your target market, you can grow and advance in the industry with the right marketing strategies.
Branding is what will make you stand out among your competitors. Your brand name and logo are essential elements alongside product quality and marketing strategy. Your name is one of the main components of how others perceive your brand.
That’s why you should be creative and come up with a name related to your brand that’s catchy and easy to remember. Ideally, pick at least three names for your business and share the list with close friends and family. Then, ask for their feedback to understand how people perceive them and choose the best alternative. Your brand's perceptions will play a crucial role in establishing and maintaining loyalty to your brand in the long run.
If you have design skills, you can create your logo. If not, you can take advantage of online logo-generating services or hire a freelance graphic designer. Also, make sure that your lip gloss branding labels are in a proper size proportional to your tubes.
The next step is to register your business. Popular options for a lip gloss production business include a limited liability company (LLC), partnership, or sole proprietorship.
Establishing an LLC protects the business owner from personal liabilities. If something goes wrong in the business, your personal belongings are protected. Only the money you put into your business will be at risk. For example, if one of your customers has an allergic reaction to your product and decides to sue you, the LLC may protect you as an individual.
Moreover, operating an LLC is simpler and more flexible than other alternatives. If you want to compete more effectively and grow your lip gloss production, starting with an LLC and then changing it to an “S” business enterprise or a “C” company might be the best option. By making the switch, you can transfer the company’s ownership more easily, enjoy a separate tax structure, and have flexibility in ownership.
A partnership is a good option if you start your lip gloss company with two or more friends. However, you will have unlimited personal liability. This means that if someone sues your business, you and your partners may lose your personal belongings.
A sole proprietorship is suitable for new companies with no employees. However, you are personally liable for any damages. Moreover, if you take your business seriously and have intentions to grow, then choosing a sole proprietorship may stand in your way.
Legal requirements will vary depending on your location and type of business. If you are making lip gloss from scratch, you need to ensure that your products meet quality and safety standards. The U.S. Food and Drug Administration (FDA) regulates the cosmetics industry; hence, all color additives, labeling, and packaging must be approved by the FDA for the intended use.
For example, if you want to sell organic lip glosses, you should follow FDA regulations for safety and U.S. Department of Agriculture (USDA) laws for organic products. For instance, you can only use the term “organic” if at least 95% of the ingredients used in your lip gloss are organic.
If you want to become a lip gloss distributor or sell private-label lip gloss, you don’t have to worry about this matter. The FDA has already approved these goods.
Moreover, you need the proper documentation to run a successful business. To legally operate your lip gloss company in the U.S., you need to obtain the following legal documents:
Everything starts with protecting your business idea. Then you need to protect your label, design, and style, or else anyone can successfully fake it or create similar products and make money from your brand name. So, visit the United States Patent and Trademark Office (USPTO) and fill out a patent application form to protect your intellectual property or secure a trademark for your company.
As your lip gloss company grows, you’ll need insurance to protect your business. Even if you have an LLC, your business can be sued. Discuss with an agent to understand the best insurance policies. The two most popular insurance policies that lip gloss business owners get are general liability insurance to protect themselves from lawsuits against the company and product liability insurance if a customer injures themselves by misusing the product.
You don’t need any professional certification to operate a lip gloss company successfully. However, you will do yourself a big favor if you enroll in a cosmetology school before starting your business. Studying cosmetology will help you better understand the industry so you can create a quality product.
There are two main avenues for selling cosmetics: online and in-store. They are not mutually exclusive, and many small operations succeed with both options. Here’s what you should know before going in either direction.
Launching and selling lip gloss online can significantly reduce your operational costs. Here are some effective strategies to kickstart your online lip gloss business:
By implementing these strategies, you can effectively launch and grow your online lip gloss business, reaching a wider audience and maximizing your online sales potential.
Before opening your brick-and-mortar store, consider the set-up costs such as décor, lip gloss business cards, rent, and utilities. The location you choose to operate your lip gloss business is the key to your success. You should select a suitable place for your business where your target niche can easily access your store.
However, even if you open a store, it’s a good idea to have a website and promote your product on your social media platforms. Advertise online, offer special discounts, and build a solid social media presence. Encourage your customers to spread the word about your products and reward them with incentives.
The investment required to start a lipstick business can vary widely depending on factors such as the scale of the operation, location, and business model. On average, you may need anywhere from $5,000 to $20,000 or more to start a small to medium-sized lipstick business. This amount would cover all the things we mentioned above starting from product development and manufacturing to branding and packaging. Many startups may face financial hardships during their first stages, so it is more common to consider startup business loans as a way of solution. Keep in mind that these costs can significantly vary, and it's essential to create a detailed business plan to determine your specific startup costs based on your business goals and the market you intend to target.
Starting your lip gloss business can take many forms. You can choose to become a lip gloss distributor, work with a private label manufacturer, or make your own lip gloss from scratch. No matter which route you choose, starting your lip gloss business can be done inexpensively. Make sure you get all the required licenses, permits, and the approval of the FDA, and focus on the creativity of your marketing to attract new customers and make more money.
Ethan James Lead WriterLip gloss has been a staple of the cosmetics industry for decades — there have even been hit songs written about it. Nothing beats that alluring shine! The whole point of lip gloss is to draw the eye, and that means your lip gloss packaging should be eye-catching as well. So how can you make your lip gloss packaging shine as bright as your product?
In this article, we'll give you some fantastic lip gloss packaging ideas to give you an edge in the market.
The Importance of Lip Gloss Packaging Design
Lip glosses are a must-have for any cosmetics bag. And with the cosmetics sector being the largest in the world, consumers have endless options. This means you have a lot of competition.
This oversaturation is why coming up with compelling lip gloss design ideas is essential. Not only does it help you stand out from the crowd, it also helps you build your customer base:
Brand Recognition – When you have a unique and memorable lip gloss packaging design, people are not just more likely to remember your brand — they’re more likely to make repeat purchases in the future.
Brand Loyalty – Consumers are loyal to brands that use the premium packaging they know and love — 40% of consumers, to be exact.
Attract New Customers — Even though we say not to judge a book by its cover, consumers almost always do. A whopping 80% of consumers choose to try a new product because of the packaging alone.
Boost Sales – Just look at the last few bullet points - do we need to say more? All of these factors will increase your revenue, boost your bottom line, and help you scale your company.
These are only a few of the benefits of unique lip balm packaging ideas. Ready to get started on your own designs? We’ve put together a list of creative lip gloss, lip balm and lipstick packaging ideas.
5 Creative Lip Gloss Packaging Ideas
Whether you need cute lip gloss packaging ideas or you’re going for high-fashion minimalism, here are five lip gloss design basics to help you with your next creation:
Opt for Eco-Friendly Packaging
With a heavy focus on sustainability and eco-friendly materials, your brand needs to join the environmental revolution. Using recycled materials to create your bespoke boxes is a great way to draw positive attention to your company. Epic Packaging is dedicated to sustainability, using recycled and compostable materials. Show your customers where you stand while showing off your brand at the same time. Our solutions allow you to easily customize materials with your unique lip gloss box design.
Go Minimalist
In the world of cosmetics, minimalist designs are the name of the game. They give off an air of luxury, which builds trust in consumers. Trust is especially important to lip products, and who doesn’t love feeling like they own a little piece of luxury? So how can you embody the minimalist concept in your designs? There are lots of ways to do this, but starting with clean lines, a white background, and matte textures are usually a safe bet for lip boxes.
Splash of Color
Before we move on from minimalism, let’s talk about how to stand out from all the other brands hopping on this design trend. Try to balance minimalism with your brand’s unique personality — you don’t want your packaging to be boring. A great way to do this is to add splashes of color that reflect your branding. Alternatively, if you’re going for a youthful and fun vibe with cute packaging for lip gloss, you can add lots of splashes of color!
Include Unique Messaging
Your branding is your company’s personality, and it includes more than color schemes, logos and graphics. The messaging of your lip gloss packaging should reflect the personality of your brand. For example, some brands are fun and witty, while others are more serious and formal. For example, compare the messaging of the fun makeup brand Benefit Cosmetics to minimalist makeup brand MERIT. Each of these brands has completely different vibes, which is reflected in their packaging.
Choose the Right Finish
Your design doesn’t stop with the visuals — you have to consider the texture of your materials as well. Make sure your finish matches your branding. For example, glossy finishes go great with bright and bold colors, while matte finishes are great for minimalist luxury. You want to account for every part of your customer’s experience with your brands, and that includes how the package feels in their hands.
Create Your Perfect Packaging with Epic
With many years of experience in the retail industry, Epic has helped several companies realize their visions for high-end retail packaging. We offer a variety of packaging options and can help you bring your lip gloss packaging ideas to life. To learn more about how our custom boxes and packaging can elevate your brand, contact us today.
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