When it comes to makeup brands in 2024, women undoubtedly have endless options to choose from – yet finding ones that genuinely produce exceptional, top-tier products can feel like locating diamonds hidden amongst rubble. Though innumerable brands aggressively compete to capture loyal beauty buyers, very few survive the tests of longevity, quality, and consistency over so many players flooding the space.
Indeed, while countless makeup brands overpromise with sky-high claims about their wonder products, the reality is that exceedingly few manage to actually deliver makeup that uplifts, transforms, and dazzles time and again. So which virtuosos dominate the oversaturated makeup brand landscape in 2024? Which industry titans continue conquering unparalleled new heights in innovation, quality, and consumer devotion year over year?
Within this definitive top 10 countdown, uncover 2024’s cream of the crop – the makeup brands leading the pack when benchmarked across every key metric, from sales to social media frenzy to beauty editor unanimous favorites. With proven formulas honed through decades of expertise apiece, these are the brands that not only perfect makeup magic, but evoke genuine consumer passion spells in the process.
Not all luxury makeup brands are created equally, though. To help you save time (and prevent buyer's remorse) we’ve spent weeks researching and testing formulas to find the créme de la créme. Keep reading for 17 luxury makeup brands that are worthy of the investment; plus, find some of our favorite products from each.
Luxury makeup products are made with premium ingredients, offer advanced benefits, and come in elegant packaging. Quite often, luxury makeup brands come from fashion houses like Chanel, Tom Ford, and Hermès. That’s not always the case, though — some luxury makeup brands are founded by celebrities or celebrity makeup artists, others are connected to high-end skincare brands , and some still are totally independent.
We don’t discriminate when it comes to shopping for makeup — so long as the formula performs, we’re happy to wear it, whether it’s a budget-friendly pick or something from a prestige brand. But when we’re feeling a little fancy, there’s nothing like breaking out a product from a luxury makeup brand to really lean into that vibe.
Victoria Beckham Beauty
Victoria Beckham Beauty
View On Victoriabeckhambeauty.com
View On Bergdorfgoodman.com
Not all celebrity makeup brands are worth the hype, but Victoria Beckham has earned it with her carefully curated collection of beauty products. Ever since she launched her line in 2019, she’s been pumping out hit after hit. All the products are designed to be fuss-free yet chic (very Posh) and feel incredibly luxe on the skin. If you’re unfamiliar with the brand, check out the Bitten Lip Tint: A stain that truly lasts without making you look dehydrated like most formulas do, and the Satin Kajal Liners, which are ultra pigmented and glide on like a dream.
Bestsellers: Bitten Lip Tint, Lid Lustre, Satin Kajal Liner｜Cruelty-Free: Yes
Tom Ford Beauty
Tom Ford
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Though he’d gotten his feet wet in the world of makeup with a capsule collection under the Estée Lauder label in 2005, it wasn’t until 2011 that Tom Ford launched his eponymous cosmetics collection. Since then, the luxe formulas — in equally opulent packaging — have been favorites of beauty editors and more makeup lovers around the world. Though his fragrances may get all the hype (Fucking Fabulous, anyone?), his makeup is definitely worthy of accolades. We’re partial to one of the original products from the line, Lip Colour, which comes in a tube so fancy that you want to pull it out and apply it in front of anyone and everyone.
Bestsellers: Lip Colour, Shade and Illuminate Soft Radiance Foundation SPF 50, Shade and Illuminate Contour Duo｜Cruelty-Free: No
La Prairie Makeup
La Prairie
View On Laprairie.com
Though the super-luxe skincare brand only offers a couple of makeup formulas, we’d be remiss not to include La Prairie. The Skin Caviar Concealer Foundation, infused with the company’s signature caviar extract to firm and lift, is one of just a handful of expensive foundations we love. There aren’t many products we’ve seen packaged like it, either — the bottle comes with a perfectly coordinating concealer housed in the lid, and it’s all placed on its own little stand, complete with a petite application brush. Essentially, this foundation is fit for royalty.
Bestsellers: Skin Caviar Concealer Foundation SPF 15, Skin Caviar Complexion Perfect Concealer｜Cruelty-Free: Yes