These days, beauty lovers are swiping more on their skin than serums and lotions. Technology has made its way into the skin care realm, and everyone from your aunt to your favorite celebrity is probably talking about red light therapy and at-home microcurrent facials.
The market for skin care devices—including masks, wands, and bars—is projected to grow from $5.02 billion in 2022 to $13.94 billion by 2032. At $100-plus, these tools are certainly an investment—but are they a good one? Ahead, dermatologists Dr. Azadeh Shirazi and Dr. Marisa Garshick discuss the merits and pitfalls of these devices and whether they’re really as good as in-office treatments.
“Skin care devices now offer cutting-edge technologies once only available in dermatology offices,” explains Shirazi. These devices employ microcurrents, LED photobiomodulation, and radiofrequency technologies to stimulate collagen production, treat acne, and reduce the appearance of wrinkles and scarring. However, the scientific merit of these devices is still in question.
Shirazi attributes the popularity of skin care gadgets to social media and the rise of interest in skin care that occurred during the pandemic. And, of course, the convenience factor of conducting your skin care treatments at home rather than a doctor’s office can’t be overstated. “These at-home devices are designed to be portable and user-friendly, allowing consumers to incorporate them into their at-home skin care routines,” adds Shirazi.
At-home skin care devices like the Solawave 4-in-1 Advanced Skincare Wand ($169), NuFace Trinity+ Starter Kit ($395), and the Dr. Dennis Gross DRx SpectraLite FaceWare Pro ($455) are relatively new to the market. As you’re shopping for one, you may notice words like “microcurrents” and “LED therapy.” Here’s what those terms mean—and what benefits they have to offer.
“Microcurrent devices use low levels of electrical current to stimulate facial muscles to help sculpt and lift the face,” Garshick says. “It is thought since microcurrent has been shown to help wound healing and reduce inflammation, it may also promote collagen and elastin production to help firm and tighten the skin, though more research is needed.” Microcurrent tech may also boost circulation, diminishing the appearance of fine lines and wrinkles.
NASA originally created red and blue light therapy to assist in healing and wound recovery.
Red wavelength light may soften wrinkles, stimulate collagen production, and boost circulation. “Red light therapy in LED masks works by photobiomodulation, a phenomenon where different components of our cells are activated by different wavelengths of light,” says Shirazi. “Red light therapy is like your morning coffee. It helps wake up your skin cells by activating the mitochondria, which is the powerhouse of our cells.” This stimulation helps your mitochondria go to work repairing your cells and helping them grow.
Blue light, meanwhile, may help clear your skin of acne by killing bacteria.
These skin care devices use radio frequency to stimulate collagen production. “If your main concern is skin tightening, then using a radiofrequency device to deliver thermal energy works best to tighten tissue,” says Shirazi.
While skin care devices show a lot of promise, many of them could benefit from a few more years of research. “In many ways, it is important to note that skin care tools and devices do not replace at-home skin care routine or in-office procedures,” says Garshick.
Another thing to note: Because you’ll be operating these devices without the help of a trained professional, it’s important to follow directions to a T, especially when your skin is getting acclimated to the new tool. For example, the Solawave 4-in-1 Advanced Skincare Wand instructions specifically state to start with five minutes of treatment three times a week to test how your epidermis will react.
“That said, it is best to avoid certain at-home devices that offer minimal benefits and may cause harm if used incorrectly such as pore vacuums and at-home microneedling kits for facial rejuvenation,” warns Garshick.
If taking care of your skin is a big part of your wellness routine, investing in one of these devices may be worth it for you. “Depending on the concern, it is possible there may be some temporary improvements as well as some long-term benefits with consistent use,” says Garshick. “For this reason, if you have the budget and want to consider incorporating these, it is reasonable. But in general, there may be greater benefits with in-office treatments.”
Both dermatologists recommend buying a device that has been clinically tested and cleared by the FDA. “Consulting with a dermatologist or skin care professional can also help determine the best skin care regimen, including the use of skin care devices, based on individual skin concerns and goals,” says Shirazi.
If you’re considering adding a skin scanner to your business, you can take advantage of its many benefits, especially with the rise of aesthetic specialists over the past few years.
With the increased business growth, despite the global pandemic, there’s increased pressure on existing services. Those who have long been in the cosmetic services industry have fresh and new competition.
Fortunately, there is a demand for aesthetic services, with industry reports projecting eight billion dollars in growth for the following five years. The revenue projection is optimistic for an industry primarily made up of small businesses that fail within the first 1-3 years.
The latest industry report shares what factors make the beauty industry successful; it relies on:
For further success, services need the following attributes:
In marketing, value is directly related to service and product cost and how well it matches client expectations. They will consider it good value if it exceeds a customer’s expectations. But to achieve this, you need an understanding of clients’ expectations and emotional desires.
Consumers who’ve been with you the longest tend to bring in more revenue by referring other customers. They aren’t always motivated by cost, but they appreciate receiving quality service from a provider interested in meeting their unique requirements.
In the beauty industry, adding value with a professional skin analysis machine, is an instant boost to clients’ regard for your business treatments and services. Such a comprehensive system enables:
A big reason to invest in skin analyser technology is the ability for an accurate diagnosis.
When undergoing the initial stages of skin consultation, the process includes:
One of its best features is it only takes minutes to generate results. Once the scan is complete, the practitioner can create a treatment program specific to the client’s skin issues, which improves the quality of consultations.
A measurable skin analyser employs algorithms where your patient’s results and an extensive skin database can be compared. It allows practitioners to establish a deeper understanding of skin weaknesses and strengths.
This technology facilitates engagement with customers and aids in patient education. Providing clients with information about their skin concerns enables them to care for their skin easily.
For practitioners using advanced skin scanners, a great advantage is the ability to use the in-built catalogue for programming their skincare products.
One of the great benefits is the personalised printout full of informative information, recommendations for treatment and the scan results. It’s the perfect upselling tool because it is specific to your patient’s skin concerns.
Practitioners find this tool motivational because it supports recommendations and advice. The visualisation of a patient’s skin and how it is tracking inspires them to keep getting the treatment they need. Your patient’s cosmetic desires will be expressed better through such comprehensive imaging.
If you’re considering getting an analysis machine for skin for your practice, you must consider what parameters you want to assess. An example is, do you want to assess sub-epidermal and epidermal factors? If yes, you will likely want a MoreMe Gen II Skin Analyser system with UV and polarised photography abilities.
Such a machine is known for its reliability and contains visual tools, including:
In the highly competitive landscape of beauty, individual operators must choose to enhance customers’ experience with value-added services.
Adding a MoreMe Gen II Skin Analyser system to your practice allows you to customise treatment for each client and track their progress for the best results. Going the journey with your client through their skin care treatment where there’s visual evidence creates a happy and motivated client base.
If this sounds like something to benefit your business, Ask our team how we can help transform your business with MoreMe technologies.
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