Franchise marketing is the promotion of a larger brand, helping drive awareness and revenue to the individual businesses that support the larger franchise. A franchise marketing plan might include brand awareness campaigns and messaging that help unify the larger brand identity of the franchise. Think of your local chain pizza restaurant: While it might have the same name as multiple branches across the area, or even the country, it&#;s still your local pizzeria.
Franchise marketing is a two-way street, with both the franchisee and the franchisor working to help the overall perception of and loyalty to the brand. A franchisor is the owner of the larger brand, while the franchisee is the person who acquires the rights to use the brand likeness.
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