The global market size is estimated to be $7.1 Billion in , and it is expected to grow at a steady rate of 5.96 percent, due to an increased demand from construction, pharmaceutical, F&B, and personal care industries
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The construction industry (38 percent) is the major end-use industry of cellulose ethers, followed by the F&B (20 percent) and pharmaceutical/personal care industry (16 percent). The pharmaceutical industry is growing at a higher rate of 5&#;6 percent, mainly due to the demand from modified drug release technology
Engagement models
Consumer Market:
Industrial Market:
Contract structures
Multi Year Contract &#;Consumer Market (pharma/food/personal)
Single Year Contract &#;Industrial Market (construction/adhesives/paints and coatings)
Pricing Strategy
Global demand for cellulose ether is mainly driven from construction, food, pharmaceuticals, personal care, oil drilling and paints and coatings. The highest growth rate of 5-6 percent is expected in the pharmaceuticals industry.
Demand from Alternate Industries
Each cellulose ether caters to different applications with its different percentage of consumption in end-use segments and different grades are supplied by different type of suppliers
For example, industrial grade CMC/HPMC can be supplied by many suppliers as its production does not require high level of specialization. However, pharmaceutical/cosmetic/food grades can only be supplied by limited set of suppliers (highly consolidated), who have different production lines with GMP certification
Also, the cellulose ether industry is currently underutilized and has enough capacity to meet demand in case of a supply shortage
Due to the above two factors, a sudden increase from one industry does not impact the supply of cellulose ethers in other alternate industries
The consolidated market with suppliers, such as Ashland, Dow, Shin-Etsu, and low purchasing volume of buyers lead to medium&#;less bargaining power for buyers of cellulose ethers.
Supplier Power
The specialty cellulose market is dominated by four major suppliers holding 85 percent of the annual production
Cellulose ether manufacturers have low&#;medium negotiation power, due to limited number of specialty cellulose suppliers. However, they engage with multiple suppliers to minimize supply chain risk
China and India mostly depend on imports for raw material from Brazil, the US, and Europe
Barriers to New Entrants
Factors, such as technological/patent know-how, need for high quality raw material with customized production process, high capital investment and consolidated market act as deterrents for new suppliers to enter the specialized regulated applications, such as personal, food, and pharmaceuticals
The cellulose ether market is highly fragmented, especially in China, for low purity, less demanding grades, thus threat from new entrants is high
Intensity of Rivalry
The market for cellulose ether is consolidated with major industry suppliers. Competition among suppliers exist with respect to introduction of new products customized to industries
Established suppliers are facing competition from Asian suppliers, who offer cellulose ether at low price for industrial and consumer market
This marks the intensity of rivalry from medium&#;high
Threat of Substitutes
Major substitutes available for cellulose ethers are synthetic polymers, such as PVA, polyacrylates, and natural polymers, like xanthan, carrageenan, etc.
High switching cost and time-consuming regulatory approval for new substitutes act as hurdles for pharmaceutical/food and personal care industries to switch. However, other industries, like construction, paper, adhesives, and textiles, are more susceptible to product substitution
Degree of substitution depends on the type of final product and its application
Buyer Power
Buyers from industrial applications are consolidated, who procure cellulose ether in high volume from multiple suppliers. Hence, their bargaining power is high
However, food/pharma/personal care companies source high purity-grade cellulose ethers, which is highly fragmented, and their bargaining power is low. Suppliers offer 2&#;3 percent volume discounts on bulk buying for pharma companies
Entry barriers are high considering the complexity involved in the manufacturing process and the time taken to complete supplier qualification with the customers. As a result, firms foray into this market mainly through acquisitions
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Specialty cellulose usually has an alpha-cellulose content of 96-99 percent. The specialty cellulose market is expected to grow at a CAGR of 3.46 percent from -, reaching 2.12 million tons in (F).
Most of the existing specialty cellulose manufacturers have expanded their capacities, in order to capitalize on high returns, stable demand, and premium pricing
Venturing into this market requires a huge investment outlay and technical know-how. These reasons have limited the foray of new entrants into the niche market, which has only around 7-8 manufacturers globally
The top five producers: RYAM, Georgia Pacific, Bracell, Sappi, and Borregaard account for 80 percent of the market share
Due to high entry barriers, manufacturers foray into the cellulose specialty by acquiring a firm already been in the market for several years
The report gives an outlook on the demand trends, trade dynamics, etc. of the regional and global cellulose ether industry. The report gives the Porter&#;s five force analysis and lists out the major industry trends in the cellulose ethers market. It provides a pricing analysis of different ethers and breaks down the cost structure. It gives a feedstock analysis and lists the best cellulose ether sourcing practices. The report gives a detailed profile of the key cellulose ethers suppliers.
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CAS:-65-3
Hydroxypropyl MethylCellulose (HPMC) or hypromellose are water soluble methyl cellulose ether,which are widely used in construction, pharmaceutical,food, cosmetic, detergent, paints, as thickener, emulsifier, film-former, binder, dispersing agent, protective colloids.We can provide the regular grade HPMC, we also can provide modified HPMC according to customer requirements. After modified and surface treatment, we can get the goods which is dispersed in water quickly, lengthen open time, anti-sagging, etc.
Appearance White or off-white powder Methoxy ( % ) 19.0~ 24.0 Hydroxypropoxy ( % ) 4.0 ~ 12.0 pH 5.0~ 7.5 Moisture ( % ) &#; 5.0 Residue on ignition ( % ) &#; 5.0 Gelling temperature ( &#; ) 70~ 90 Particle size min.99% pass through 100 mesh Typical grade Viscosity(NDJ, mPa.s, 2%) Viscosity(Brookfield, mPa.s, 2%) HPMC MP400 320-480 320-480 HPMC MP60M - - HPMC MP100M - - HPMC MP150M - - HPMC MP200M - Min HPMC MP60MS - - HPMC MP100MS - - HPMC MP150MS - - HPMC MP200MS - MinTypical Applications of HPMC:
Tile Adhesive
&#;Good water retention: prolonged opening time will make tiling more efficient.
&#;Improved adhesion and sliding resistance: especially for heavy tiles.
&#;Better workability: lubricity and plasticity of plaster is ensured, mortar can be applied easier and quicker.
Cement Plaster / Dry mix mortar
&#;Easy dry mix formula due to cold water solubility: lump formation can be easily avoided, ideal for heavy tiles.
&#;Good water retention: prevention of fluid loss to the substrates, the appropriate water content is kept in mixture which guarantees longer concreting time.
&#;Increased water demand: increased open time, expanded spry area and more economical formulation.
&#;Easier spreading and improved sagging resistance due to improved consistency.
Wall putty
&#;Water retention: maximized water content in slurry.
&#;Anti-sagging: when spreading a thicker coat corrugation can be avoided.
&#;Increased mortar yield: depending on the weight of the dry mixture and appropriate formulation ,HPMC can increase the mortar volume.
Exterior Insulation and Finish System ( EIFS )
&#;Improved adhesion.
&#;Good wetting ability for EPS board and substrate.
&#;Reduced air entrancement and water uptake.
Self-leveling
&#;Protection from water exudation and material sedimentation.
&#;No effect on slurry fluidity with low viscosity
HPMC, while its water retention characteristics improve the finish performance on the surface.
Crack Filler
&#;Better workability: proper thickness and plasticity.
&#;Water retention ensures prolonged work time.
&#;Sag resistance: improved mortar bonding ability.
Pharmaceutical excipient and food application&#;
Usage Product grade USP/EP/E464 Dosage Bulk Laxative HPMC K4M,HPMC K100M 3-30% Creams, Gels HPMC E4M,HPMC F4M,HPMC K4M 1-5% Ophthalmic Preparation HPMC E50 01.-0.5% Eye drops preparations HPMC E4M, HPMC F4M, HPMC K4M 0.1-0.5% Suspending agent HPMC E3, HPMC E5 1-2% Antacids HPMC E50, HPMC F50 1-2% Tablets binder HPMC E5, HPMC E100 0.5-5% Convention Wet Granulation HPMC E5, HPMC A4C 2-6% Tablet coatings HPMC E5, HPMC E15 0.5-5% Controlled Release Matrix HPMC K100 ,HPMC K100M 20-55%Packaging:
HPMC Product is packed in three layer paper bag with inner polyethylene bag reinforced , net weight is 25kg per bag.
Storage:
Keep it in cool dry warehouse,away from moisture, sun,fire,rain.
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