The sticker is a practical and effective advertising medium, as it can be applied to most surfaces. Whether it is to promote a new product or a service, the sticker is a marketing tool that can be fully customised and adapted to all uses. Should I buy a sticker or have one printed? Where to buy a sticker? What are their advantages and who should you choose to print your stickers? Discover our advice in this article.
Have you ever bought a sticker and stuck it on your computer, diary or car? More than a simple decorative product, it has become a marketing tool that companies love. Why? Because the cost is relatively low compared to other advertising media. The production time is also very fast and, above all, it can be customised at will.
A sticker is made up of 4 layers, namely
Depending on how you want to use it, you can buy a sticker :
Stickers can be monomeric or polymeric. Monomeric stickers are more economical and are recommended for indoor use. Polymeric models are much more resistant and are often used for outdoor use.
Note that in the family of stickers, COPYMAGE also offers paper labels. Popular with the fashion world for labelling products in an elegant way.
The sticker appeared in the 1960s. From the 1970s onwards, they became a fully-fledged advertising tool, and in the following decade, they were transformed into a militant medium! They are then considered as real communication tools.
In the 90's, a relatively low production cost democratised the use of stickers and everyone was sticking them everywhere. It was the Stickers revolution!
Then, in the 2000s, they underwent a new transformation. Technological advances improved the printing quality of stickers. They then became real decoration tools. From skateboards to laptops, from the rear window of cars to fridge doors and entire walls, they are everywhere.
A real communication tool, the sticker has been making a strong comeback for several years now and lends itself to all kinds of compromises. Buying a sticker has become a must for companies looking for an advertising medium that is both economical and effective. Bold and original, you can adapt it to all your products.
They come in all shapes: square, round, diamond, small, large, etc. With all Copymage stickers, you can easily find the shape that best suits the style you want to create. If this is not the case, you can always opt for custom-made stickers. This way you'll get a sticker with a customised visual that has been specially designed for your marketing needs.
Buying a sticker means opting for a tool that is both adaptable and customisable.
You can print your stickers on a board and then offer them as business gifts during your meetings or at trade fairs, exhibitions and fairs.
The sticker is suitable for any offline branding campaign. Whether it is for the promotion of products, services or brands, the advertising sticker fits all needs.
You can also offer them to new employees as part of a welcome kit or put them on your products to communicate a promotion, the composition or the history of your product.
Buying a sticker becomes a must for a company wishing to gain visibility. You will be able to use it on any occasion and customise it so that it matches perfectly with each event.
Buying a sticker has only advantages:
. If you plan to use it outdoors, then choose a waterproof sticker with a protective lamination. This way, your stickers will be resistant to water, fading, scratching and tearing.
If you are planning to stick an adhesive on your shop window, such as a window sticker, choose a transparent vinyl that will let the light through and enhance the interior of your shop.
This option is also recommended for stickers affixed to products, for example in cosmetics or delicatessen, to give pride of place to the content
In short, the sticker is the ideal tool to highlight your products, your special offers, but also and above all, to optimise the visibility of your brand.
Read our tips on designing custom printed stickers and make them your go-to choice to add that extra detail of branding to your products or packaging.. Get creative and show off your style with custom stickers.
Stickers can turn your boring brown boxes into something valuable and amazing. A budget-friendly alternative to printing intricate designs and enhancing your custom boxes with foil stamping and embossing, stickers are easy to print and require minimal effort to stick on. They can be designed to your liking and even include add-ons such as foil stamping.
Furthermore, they are probably one of the best marketing tools to work with. Not only do they directly reach your target customers, but also ensure your customers get a look at what you have to say about your brand. In comparison to social media, where it isn’t guaranteed whether your material will reach your customers, your stickers and packaging is bound to make an impression.
If you are planning to jazz up your packaging or looking for a budget-friendly alternative, stickers are the way to go. Follow our 4 simple tips to get the creative juices flowing to design your custom stickers.
Size, shape, and colors used in stickers play a key role in brand identification and become part of the brand. Think edgy and creative when it comes to the size and shape of your stickers. While it is easiest to design circular or square stickers, sometimes the crazy shapes are what catch your customer’s eye.
Tank Goodness, a family-owned bakery, uses two arrow-shaped stickers to seal their box and give their packaging a new look. The stickers are designed to give customers a look into what the Tank Bakery really is. It is family, and so a sticker to represent and name all the Tank family members. It is also a bakery that takes special care to ensure freshness when baking their yummy treats, and so a sticker that states the time at which the cookies were taken out of the oven.
The way these stickers are designed not only tells us a lot about the brand but also makes the packaging more intriguing and ensures a killer unboxing experience.
If you hold a variety of products and designing custom packaging for each is becoming a hassle and an expensive route for your brand, consider going for stickers. With custom printed stickers, you can keep your box of a standard design and truly customize the packaging according to the product with your stickers.
Johan & Nyström did exactly that with their coffee packaging. Sticking to simple grey rigid boxes, printed on the outside to package different blends of coffee, they used a sticker to seal the packaging and let the customer know the flavor. This also makes it easier to display the packaging on shelves.
If you are looking for something even more basic than standard printed boxes, then opt for a plain kraft mailer or single color printed box. You can simply decorate this box with stickers to your liking. The benefit of doing so is that it allows you to create different packaging for each of your customers.
Crafted Taste’s custom printed stickers come in various shapes and sizes and go onto their plain black boxes. While it might take some time to assemble this packaging, stickers being a lot cheaper offset the cost of printing and hiring a designer to create artwork for your boxes.
If you do have the budget to try out some creative designs, go for bundling your stickers. If your packaging requires you to put products together or offer bundles, do the same with your sticker design. This allows you to showcase your brand’s artistic and creative side and portray it as a fun and outgoing brand. Furthermore, it gives you a lot more space to print your marketing material. It also makes for a great unboxing experience, bringing your customers back for more.
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Now that you have an idea of all the ways you can make your stickers work for you and make your brand "stick" in your customer’s mind, go ahead and get designing.
Look out for these other tips and inspiration for your packaging!
You can find more information on our web, so please take a look.
For more information, please visit Personal Care Shrink Film.